Technology strategy Pattern 学习笔记3-Creating the Strategy-Industry context

Creating the Strategy-Industry context

1 SWOT

1.1 create steps

1.2 四象限
1.2.1 S优势（Strengths）、W劣势（Weaknesses）、O机会（Opportunities）、T威胁（Threats）
1.2.2 示意图
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1.3 参考url

2.1 参考URL

https://zhuanlan.zhihu.com/p/129891305
关于五力分析模型的实践运用一直存在许多争论，目前较为一致的看法是：该模型更多是一种理论思考工具，而非可以实际操作的战略工具。该模型的理论是建立在以下三个假定基础之上的
- 制定战略者可以了解整个行业的信息，显然现实中是难于做到的；
- 同行业之间只有竞争关系，没有合作关系，但现实中企业之间存在多种合作关系，不一定是你死我活的竞争关系；
- 行业的规模是固定的，因此，只有通过夺取对手的份额来占有更大的资源和市场，但现实中企业之间往往不是通过吃掉对手而是与对手共同做大行业的蛋糕来获取更大的资源和市场
波特的竞争力模型的意义在于，五种竞争力量的抗争中蕴含着三类成功的战略思想，那就是大家熟知的：成本领先战略、差异化战略、集中战略

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2.2 Thread of new entrants

新企业进入一个行业的可能性大小，取决于进入者主观估计进入所能带来的潜在利益、所需花费的代价与所要承担的风险这三者的相对大小情况

Switching cost: how hard is it for your customers to leave your
service and use a competitor’s?
Access to key distribution channels
Government polices and regulations
Capital requirements and total costs
Economies of scale that can be realized
Product differentiation
Customer loyalty to established brands and brand equity
Industry profitability

2.3 Ease of Substitution

2.4 Bargaining Power of Customers

Degree of dependency upon existing distribution channels, and number of available alternative channels
How differentiated the products in the space are
Bargaining leverage, particularly in industries with high fixed costs
Buyer switching costs
Buyer information availability and customer education on the products
Availability of existing substitute products
Buyer price sensitivity

2.5 Bargaining Power of Suppliers

2.6 Industry Rivalry-行业竞争

2.7 four easy steps for putting the Five Forces to work

1. In your scrapbook deck, or your burgeoning Ghost Deck , for your strategy work, make a slide for each force, and list how, in your view, the company is positioned within it.
1. Make your claim regarding how an aspect of your proposed technology solution or direction supports or defends against each force.
1. Tag each threat with a traffic light: state in red, yellow, and green if the threat seems high, medium, or low.
1. In a conclusion slide, make succinct recommendations regarding how you as a technologist think you can best position against each force.